Adshel set to win Yarra Trams from JCDecaux
Outdoor media firm Adshel is set to win the Yarra Trams contract in Melbourne from rival JCDecaux, Mumbrella understands.
Although the contract has not yet been confirmed, Mumbrella understands that Adshel has been selected as the preferred tenderer, a decade after JCDecaux won the contract to service the 450 tram shelters and 1000 transit advertising panels across the transport network.
The coming months will see several major outdoor contracts up for negotiation across the country.
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