Dr Mumbo

Advanced Medical Institute ad attracts complaint – again

The Advertising Standards Bureau has released its latest set of rulings for the year and guess which advertiser made on its complaints list – Advanced Medical Institute.  

Yes, that’s right, after already featuring three times on the ASB’s top ten list of the year’s most complained about ads, with its “Making Love – Do it Longer” and “Men do it LONGER” efforts – it’s capping 2009 off with a complaint made against it for an advertising message sent to people’s mobile phones.

All the complaints for the above-mentioned ads have been dismissed. But more to the point, is there any medium or form of marketing communications AMI’s ads haven’t been complained about? It’s getting to a stage where it should be on a list all on its own surely.



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