Ad Standards Board challenged by companies ignoring its authority

July 19, 2016 3:34

A single advertiser choosing to ignore rulings by the advertising watchdog remains an issue for the Advertising Standards Board (ASB) as it continues to expand its remit into new areas. wicked chicken and egg

The Advertising Standards Bureau review of operations for 2015 revealed that 13 advertisements from four advertisers were subjected to complaints by consumers, and that the relevant advertisers failed to respond to demands to amend or discontinue/remove the ads.

The number of complaints that advertisers refused to respond to was down from 21 last year, whereas the number of advertisers rose.

One advertiser in particular, believed to be campervan rental company Wicked, refused to abide by nine rulings issued against it by the ASB and, in fact, no longer responds to requests by the ASB to comment on complaints. The ASB said it is attempting to find an “enforcement solution”.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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