Aerogard debuts new insect repellent with campaign via Host/Havas

November 12, 2021 10:24

Reckitt Hygiene brand Aerogard has launched a new variant of its insect repellent and associated campaign in partnership with Host/Havas.

The ads, designed for TV and online, show all the alternative attempts used by the hapless Murphey Family as they try to keep the bugs at bay with common and not-so-common natural remedies, from onions to fly swatters and essential oils. The campaign went live on 7 November and will be across TV, online and social.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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