Aerogard debuts new insect repellent with campaign via Host/Havas
Reckitt Hygiene brand Aerogard has launched a new variant of its insect repellent and associated campaign in partnership with Host/Havas.
The ads, designed for TV and online, show all the alternative attempts used by the hapless Murphey Family as they try to keep the bugs at bay with common and not-so-common natural remedies, from onions to fly swatters and essential oils. The campaign went live on 7 November and will be across TV, online and social.
The new range, using lemon eucalyptus oil as the active ingredient, has been developed using only plant-based ingredients.
Host/Havas ECD, Jon Austin, said: “Ever since my mum made me a scented candle with healing crystals in it, I’ve been dubious of natural remedies. So, it was great to work with our partners at Reckitt Hygiene to showcase a genuine force of nature when it comes to natural pest repellents. I’m looking forward to busting out the Aerogard Naturals as we launch into summer.”
Reckitt Hygiene Australia & New Zealand, marketing director, Saurabh Jain, said: “As Australia’s number one Personal Insect Repellent Brand, Aerogard is known as a formidable force for mozzies to reckoned with! We are proud of our innovation in the new Naturals range to include a wholly plant-based active in the product, so Aussies can protect their families more consciously as we head into outdoor pursuits and entertaining during warmer months. The creative from Host/Havas brings to life some familiar scenarios, with a touch of humour spritzed throughout, which will resonate with all.”
Earlier this month, Reckitt Hygiene brand Aerogard released a new campaign paying tribute to the bugs it has killed over the past year, similar to an Oscars-style In Memorian.
Credits
Client: Reckitt Hygiene
Creative Agency: Host/Havas
Production Company: AIRBAG
Director: Ariel Martin
Producer: Alex Tizzard
Sound: Song Zu
Media: Zenith Optimedia
