Aerogard’s ‘paedo’ in Speedos; and Jeep’s crossdressing dog

aerogard paedophileIf ever you needed reminding of the tough job the Ad Standards Board faces, it’s nicely encapsulated in this demented complaint about the “Summer Lovin'” ad for Aerogard.

While this Euro RSCG work for Reckitt Benckiser deserves condemnation for crimes against music, the following is perhaps a tad less deserved.

“One of the characters a man wearing very very brief red bathers is wiggling his hips to the music but very suggestively – next to him is a young lad who is obviously looking pretty disgusted – the camera pans in on this man and the boy as the man turns and passes a plate of food to him. We always cringe when we see it – it is so suggestive and looks like the man is a paedophile trying to attract the boy.”

Or, you know, the kid might just be embarrassed by his dad…

You may not be astonished to learn that the ASB dismissed the complaint.

It may also not shock you to learn that a complaint about this ad from Cummins Ross for Jeep got the all clear too.

That was despite the following complaint:

“I am disturbed that this appears to be a reference to bestiality in prime time TV hours. I find this totally tasteless and inappropriate. If there is some other way of interpreting this scene I’d love to hear it.”

They ad: “Having to explain to a young person why the dog is dressed in her red corset and why she then gets rid of the boyfriend is something which should not happen as a result of watching a show as harmless as Antiques Roadshow.”

Which misses the real point. Isn’t it unjustifiably cruel making your kid watch Antiques Roadshow?

Tim Burrowes


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