Ashley Madison, the matchmaking site for married people, has today posted a provocative billboard in Sydney less than three weeks after its TV ad was taken off air.
The latest poster is on an Eye billboard at Sydney Domestic Airport.
The TV ad provoked a string of complaints to the Ad Standards Bureau when it was aired during Nine’s Underbelly.
The media is being booked by Frontier Media.
The poster is likely to generate further controversy – and media coverage for the brand. If the Advertising Standards Bureau receives complaints, it is likely to debate similar lines to those for a ban on the Advanced Medical Institute.
The AMI’s “longer lasting sex” billboards were ordered down by the ASB two years ago, in a reversal of an earlier decision, citing “changing community standards”.