F.Y.I.

Affiliate marketing agency AffiliateTraction opens in Australia

Affiliate marketing agency AffiliateTraction have launched in Australia.

The announcement: 

 AffiliateTraction, the largest affiliate marketing agency in the world, is expanding its presence by opening a new office in Sydney, Australia. With its entrance into the Australian market AffiliateTraction aims to work with new publishers, networks, and merchants and strengthen partnerships with online retailers and top Australian brands.

“Our main objective with the expansion into Australia is to set down roots and gain brand recognition and a positive reputation in the Australian market. This will help us to acquire strong market share on the merit of our services,” said AffiliateTraction CEO Greg Shepard. “With our global resources and partnerships we can introduce top innovators including publishers, networks, and global merchants to Australia while earning the business of major Australian brands looking to expand their online marketing efforts.”

In support of this strategy, AffiliateTraction has launched a pilot program for the Australian brand, LatestBuy.com.au. In 6 months, the company’s revenue has increased by over 200%, indicating a positive outcome for future Australian clients and telling of the potential of AffiliateTraction’s partnerships with networks such as Commission Factory and LinkShare.

Commission Factory Co-Founder Zane McIntyre seemed impressed by AffiliateTraction’s success thus far, both abroad and with their preliminary push into Australia: “Now that Commission Factory has exceeded 55% market share and is recognized as the largest affiliate network in the southern hemisphere, we chose to partner with the biggest, the best, and a company whose values align with our own. This is why we’re working with AffiliateTraction and look forward to offering their premium services to our clients.”

AffiliateTraction’s Australian office will be located in Sydney, Australia and will be under the supervision of Managing Director Dunia Silan. Silan has almost 10 years of experience in digital marketing, SaaS, publishing, and mobile and has a track record of successful business development in niche markets.

Dunia spoke optimistically about AffiliateTraction’s entrance into Australia, “Consumer demands are shaping how online retailers are doing business more than ever before, and it’s paying off. Online retail spend has increased by 12% and accounts for 7% of traditional retail spend.”

Affiliate marketing has been a major contributor to this growth. Helping online retailers optimize results at low risk and on a performance model has enabled them to generate greater ROI than other forms of marketing.

The key to a successful affiliate marketing program is an all-encompassing management strategy that provides a unified approach to increase overall online performance and revenue, whilst monitoring affiliates to ensure the highest level of compliance. The comprehensive services offered by AffiliateTraction and its reputation for global success are sure to be received with open arms by Australian retailers.”

The move into the Australian market is part of AffiliateTraction’s international expansion initiative. AffiliateTraction currently has offices in the US, UK, and Canada, and is working to expand into countries throughout Europe, Asia, and South America.

Source: AffiliateTraction media release

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