Affinity appoints new chief strategy officer, nabbing Will Nichols from DDB Sydney’s Track

Media, customer experience, and digital agency Affinity has appointed Will Nichols as chief strategy officer.

Nichols was previously director of strategy and innovation at DDB Sydney’s customer experience agency, Track, and has also held roles at TBWA and BMF.

He steps into the role that was held by co-founder Angela Smith, who becomes chief brand officer. Group media strategist Rob Mills has also been promoted to head of digital after two years with the agency.