Instagram celebrates Mental Health Month with Make a Move campaign in partnership with Reach Out
To mark Mental Health Month, Instagram has launched an organic content campaign with Reach Out that will see Australian content creators and personalities post a Reels video about how they ‘Make a move’ every month.
The campaign will encourage Australians to do something every day that benefits their mental health, such as practicing yoga, going for a walk, or having a dance break in the living room.
Reels is Instagram’s response to Tiktok, enabling users to create short-form videos that sample music and audio, and can be fully edited on the app. It was introduced in Australia at the start of August.
