AFFINITY recruits new communications director from The Trade Desk
Full-service marketing agency, AFFINITY, has hired editorial content and communications expert, Emma Shepherd, for the role of communications director.
Shepherd steps into the agency after over one year of working at marketing technology company, The Trade Desk, as its editorial content manager for the Asia Pacific region. Prior to that, Shepherd occupied the roles of acting deputy editor and senior journalist at Mumbrella from May 2021 to December 2022.
She has also held journalistic and producing positions at Are Media and Yahoo.
At AFFINITY, Shepherd will be tasked with using her extensive expertise in storytelling, industry analysis, content creation, and communications to oversee and bolster the agency’s external reputation through a variety of activities, including managing OutThink newsletter production, website ghostwriting (for the agency), and executing thought leadership initiatives.
She will also be responsible for building the agency’s brand presence via social media management and public relations.
“I am thrilled to join AFFINITY and contribute to its mission of accelerating growth for ambitious brands,” Shepherd said.
“I look forward to leveraging my experience in editorial content and communications to elevate AFFINITY’s profile, drive thought leadership, and build meaningful connections within the industry.”
Emma Shepherd
“We kept hearing we were flying too far below the radar, so we decided to take a dose of our own medicine and invest in raising our profile by hiring one of the best,” AFFINITY’s chief brand officer, Angela Smith, added.
“Emma has already made an important impact on how we present ourselves to the world.
“As independent thinkers in the industry, we’ve pioneered numerous approaches to market, but we haven’t really told anyone about it. Well, that’s all about to change, and we’re loving practising what we preach. One of our secrets to success is our data-driven approach that has been at the core of these innovations, enabling us to deliver measurable results for our clients.
“There’s been so many accomplishments to celebrate, I think we’re all guilty at times of being the expert plumber with the leaky tap. But as we continue to grow our offering thanks to new team members of the calibre of Vaughan Townsend, ECD, and Gavin Sommer, having the talent of Emma on our team is the icing on the cake to get the good news out there.”
Shepherd’s hiring comes days after the agency was announced as being the only Australian organisation shortlisted for the IPA Effectiveness Awards 2024.
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Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.
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