Affinity repositions as a growth accelerator
Affinity has updated its brand positioning to be recognised as a Growth Accelerator following two years of strategic development.
The company has repositioned to better reflect its commitment to driving growth at a business level for its clients.
Affinity group CEO Luke Brown said: “Over the years of honing our data and business-centric approach, we have developed the ability to clearly see every business not as they are, but what they can be.
“We can pinpoint the fastest path to sustainable and meaningful growth that will keep the most demanding of CFOs happy.”
The transformation is supported by Affinity’s comprehensive offerings, comprising advisory, brand creativity, data and technology, CX, EX and CRM, and media.
“Marketing is the single biggest lever a business has to cut through competition and thrive. But agencies don’t represent this engine of commerce anymore,” Brown added.
“We’ve consciously created a new space for ourselves over the past couple of years to provide an effective alternative, starting with growth advisory coupled with an effective solutions offering.”
Recently, Affinity successfully reversed a five-year decline for Tourism Central Coast, generating $283 million in incremental tourism revenue, achieving a 34% increase, and attracting an additional 2.14 million visitors over three years.
Affinity CEO Angela Smith said as traditional agencies become ‘less relevant’, Affinity has evolved its services to help ambitious businesses unlock their growth potential.
“To be sustainable, you have to be able to solve multiple problems, appealing to the entire C-suite, through thinking across adjacent areas of technical ability: brand, data and tech, customer data, and media to deliver change at a business level rather than just spitting out greater volumes of comms pollution,” she said.
Subscribe to the daily newsletter
Have your say