‘Disruptive’ eBike brand appoints Bureau of Everything as agency of record

A new eBike brand set to launch in Australia later this year has appointed the recently-launched Bureau of Everything as its agency of record.

Founded by former M&C Saatchi CCO and CSO, Cam Blackley and Emily Taylor, Bureau of Everything is described to have a more progressive creative model and business than a typical creative agency. It is a creative ‘office’ designed to deliver bespoke problem solving in a more complex world.

Opting for a strategy/creative directorship as the core for more impactful problem solving, the office is structured to be “super senior, leaner, and flexible”, mixing brand and digital skills by uniting business and brand thinkers. This structure is said to allow the team to shape its services depending on the brief, providing a bespoke solution for each client.

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