Affinity wins Fisher & Paykel’s $5m media and digital accounts

Affinity has been awarded Fisher & Paykel’s media and digital accounts, with an approximate spend of $5m.

The account, previously held by Slingshot, was won without a pitch. Affinity will lead the media and digital strategy across the premium kitchen and laundry brand’s entire product suite.

Before winning the account, Affinity conducted a pilot within the business’ in-home service division.

“Fisher & Paykel is undergoing an exciting time of transformation as we close in on achieving our objective of the number one premium appliance brand. We needed a proven performer in marketing effectiveness to unlock our full potential, particularly with an incredible pipeline of new products and industry-leading website to launch in the coming months,” said Richard Babekuhl, Fisher & Paykel’s head of marketing.

“We know we’ve found that progressive, results-driven partner in Affinity, and we look forward to seeing similar results to the successful pilot with our total media investment.”

Affinity’s CEO, Luke Brown, added: “From the get go, we knew we were likeminded thinkers wanting to use the power of media intelligence to grow brand reputation whilst ensuring we improve the bottom line.

“It’s an absolute privilege to be able to help strengthen such an iconic brand in a demanding market place. We love the challenge and are thrilled to have already added significant measurable value to the business with our first few initiatives.”


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