Slingshot wins media account for appliances brand Fisher & Paykel following three way pitch

Screen Shot 2015-07-08 at 10.29.33 amSlingshot has won the media account for Fisher & Paykel and Haier, following a three way competitive pitch.

The appointment sees Slingshot doing the strategy, planning and buying across Fisher & Paykel’s suite of brands, after winning out from a shortlist thought to have also included incumbent OMD and Bohemia.

Simon Rutherford, CEO of the indepentent agency, said in a statement: “We are really excited to have won the Fisher & Paykel business in Australia covering their portfolio of brands including Haier. Winning a piece of business in a pitch situation is always special and Fisher & Paykel is one of those brands that everyone would love to work on and Haier is a new challenger brand.
“Fisher & Paykel is a great New Zealand company, they have always been known for their thoughtful innovation and they punch well above their weight in a category full of big international players, just like Slingshot really.”

The Auckland based company was established in 1934 and now operates in some 50 countries.

Kara May, marketing manager from Fisher & Paykel said: “We have been with our existing provider, OMD for the past 12 years and believe the time was right to consider a change in direction.

“Slingshot impressed us with their understanding of the consumer and their strategic vision for a category that is arguably very crowded and highly competitive. We look forward to working closely with Slingshot to continue to build the profile of our suite of brands in the Australian market through innovative and well considered approaches to media.”

The media pitch was called in May with account is thought to be worth some $4.5-$5m in media billings.

Nic Christensen 


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