Hawthorn’s victory over Collingwood in the AFL finals last night helped Seven to its biggest ratings share win of the week.
Though not shown on free-to-air TV in Sydney and Brisbane, big ratings in footy-mad Melbourne (604,000), and a decent following in Adelaide (196,000) and Perth (181,000) saw the match rate with 981,000 on Seven.
Though Friday night was won by Nine News – the only show to be watched by more than 1m people – the game won in every key advertising demographic.
Pre-match and post-match coverage rated with 597,000 and 584,000, respectively.
Nine’s coverage of the Rugby League quarter finals, which aired only in Sydney and Brisbane, rated with 856,000.
Seven claimed 26.1% audience share – ahead of Nine’s 21.4% and ABC1’s 9.9% according to preliminary data from OzTam.
Ten sunk to its lowest share of the week, with just 8.4%. Its highest share of the week was 10.6% on Thursday, when it’s most watched non-news show was a repeat of Modern Family.
Sunday to Friday, Seven won every night bar one – Sunday, which Nine won thanks largely to the debut of new family drama House Husbands.