AFL’s Bailey Smith and NRL’s Jerome Luai star in new BINGE campaign

November 18, 2024 9:08

AFL and NRL fan favourites, Bailey Smith and Jerome Luai, are starring in the latest ad campaign from BINGE, celebrating the recently-announced addition of sport and live news channels to the streaming service.

Developed by BALBOA, Foxtel’s revamped in-house agency, the campaign – ‘It All Happens Here’ – aims to showcase that BINGE subscribers really can watch anything on the platform for no additional cost.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

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AFL’s Bailey Smith and NRL’s Jerome Luai star in new BINGE campaign

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