Dr Mumbo

AFR – now advertising subs with News Corp

So where’s an ideal environment to advertise subscriptions to Fairfax Media’s AFR? On News Corp’s news.com.au apparently.   news afr subs Dr Mumbo’s heart is always warmed when he sees our biggest media players involved in such a fruitful partnership (albeit via targeted ads).

afe june deadline

Deadline approaching…

afr deadline dec 17

… now not so much

And let’s not pay too much attention to the fact that while the ad is for a six month subscription to the AFR Weekend print edition, it links to a landing page promoting a 12 month subscription to the digital package.

Or indeed that on the first page the deadline to subscribe is June 30, while on the next page it’s December 17. Other than that, Fairfax is nailing that tricky paywall marketing.


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