Agencies both claim win for fitness networks

Competitors InLink and Active Media Group are both claiming big wins when it comes to the fitness and health market this week.

Active Media Group have recently partnered with Goodlife Health Clubs while InLink are now partners with Ultimate Media.

Fitness First was the sole client for AMG until their partnership with Goodlife Health Clubs, which was previously represented by Ultimate Media. Goodlife brings 65 health clubs to the partnership .

Inlink and Ultimate Media have been working together for the last two years to integrate their networks for the benefit of advertisers, as well as fitness centre operators and their members.

Oliver Roydhouse, MDof Inlink, said: “Our fitness network offers advertisers an effective medium to engage a busy and health-conscious urban audience. We have partnered with Ultimate Media to deliver the next generation media experience in fitness centres.

“We will leverage our digital screen technologies, real-time content platform, free Wi-Fi infrastructure, mobile app expertise and music video integration opportunities in this space.”

Neil Mount, CEO of Ultimate Media, said: “This merger provides advertisers the opportunity of greater scale along with the ability to purchase an even broader audience of similar demographic via Inlink’s other networks – it makes great sense! By Inlink managing the sales and marketing of our fitness centres, Ultimate will be able to focus its efforts on the expansion of its social network in 1200 bars/pubs nationally and our taxi media fleet.


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