Agencies both claim win for fitness networks

Competitors InLink and Active Media Group are both claiming big wins when it comes to the fitness and health market this week.

Active Media Group have recently partnered with Goodlife Health Clubs while InLink are now partners with Ultimate Media.

Fitness First was the sole client for AMG until their partnership with Goodlife Health Clubs, which was previously represented by Ultimate Media. Goodlife brings 65 health clubs to the partnership .

Inlink and Ultimate Media have been working together for the last two years to integrate their networks for the benefit of advertisers, as well as fitness centre operators and their members.