Agency claims to have lock on legal street poster sites

Ambient agency Media Tree has rolled out a series of street poster sites which it says brands can use legally.  

Media Tree poster sitesAccording to a release from the company: “We now service a massive 230 sites (110 legal and 120 tolerated) across the Sydney metro and greater areas. In extending our coverage, Media Tree is the only company with legal posting rights in the Sydney City, Northern and Shire precincts.”

Street posters, along with other ambient activities such as pavement marking, are an increasingly controversial marketing strategy. However, several brands still make use of illegal street posters.


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