Agency creates ‘music’ video for BMW dealer using only sounds recorded from cars

Full service agency Zakazukha Marketing Communications has created an 80-second ‘music’ video for a car dealership composed purely from the sounds made by BMWs.

The video will form the central plank of a regional campaign for the Motorline BMW dealership in Brisbane.

Brisbane composer Timothy Fairless, who also stars in the spot, scored the piece from the noises he recorded from BMW’s 428i coupe, 520d sedan and X5 30d SUV.

It includes boot slams, indicator clicks, electronic sounds from the dashboards and vocals from the cars’ voice recognition system to create the work. The video will be rolled out online ahead of a cinema advertising launch in select Brisbane markets later this year.

“We want to lead it online so that by the time it plays in the multiplex we get some people nudging their mates saying: ‘I’ve heard about this thing’,” Zakazukha creative director Sam Cleveland said.

Cleveland, who conceived the idea, added: “Keeping the form of the piece loose gave Tim space to create something a lot of people will appreciate and seek out, without it feeling overly commercial.”

Fairless said: “The music had to reflect the BMW aesthetic – which to me is refined and easy on the eye. So I went for something balanced, crisp and precise-sounding, with a strongly defined hook, something easy to listen to.”

It is not the first time companies have used the sounds of vehicles to create a musical track. Mercedes Benz allowed fans to remix their own has similar ideas while TV show Top Gear recreated its theme music from the sounds of exhaust pipes.


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