Agency M rebranded as GroupM Connect appointing Renee Fittock general manager

Fittock

GroupM’s digital agency Agency M is to rebrand for the second time in just over two years, with former Yahoo7 executive Renee Fittock being appointed to head the agency.

Fittock replaces Gary Nissim as general manager after he departed the agency to launch his own operation Indago Digital in February.

“To establish an organisation like GroupM Connect in the Australian market is a really rare opportunity that could not be surpassed,” said Fittock, in a statement.