Agency of the year shortlists revealed
The first batch of shortlists for the Mumbrella Readers Choice Awards can now be revealed.
They are:
Creative agency of the year
- Cummins Nitro
- Publicis Mojo
- Smart
- Soup
- The Hallway
- The Works
PR agency of the year
- Klick Communications
- Liquid Ideas
- Wordstorm PR
Media agency of the year
- Ikon
- Maxus Melbourne
- OMD
- PHD
Further shortlists will be announced first thing tomorrow, and email voting will get under way on Thursday, at which point the shortlisted submissions will also be published online.
The winners will be announced during a live stream of the Mumbo report from Studio 33 at lunchtime next Thursday December 10.
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Clearly BMF and Clemenger didn’t enter.
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congrats to all that got shortlisted, nice mix of big and small, looking forward to reading their submissions and placing my vote
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Surely they were big enough to stand up to He Who Must Not be Named
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PHD? Hmmm. C’mon Tim I know you and Mark Holden are good mates, but I dont think so.
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The beauty of the awards, Scribe, is that the readers’ votes will decide.
Cheers,
Tim – Mumbrella
I’m surprised Mitchell did not get a mention in the Media Agency. Is it to do with your recent interview on Harold?
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@indiancurry
I believe (and I could be wrong) that agencies had to enter the awards, so perhaps Mitchell did not apply?
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Good on you for trying something different Tim. But I am afraid the quality of the awards will ultimately depend on the quality of the entries. And obviously the good agencies didn’t both to enter….
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Jack W has it spot on. My bet is that the agencies turning out consistently good work for the year are all too busy to enter!
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MItchells don’t enter awards.
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The Mumbrella crowd is a hard one to please. Proof of having “made it” would be having an article on Mumbrella about your work and having less than 80% of posters being negative. People giving social media a go on here get slaughtered (good on you all for giving it a go in my opinion!), and now people judge entrants in awards without even knowing what was in the actual entries.
Something to remember: 17 000 or so people read Mumbrella, only a small percentage comment, so don’t be discouraged people, the majority I suspect are far more supportive of our industry.
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Hi Peter,
That’s a good point. Once we publish the actual submissions tomorrow, everyone will be able to debate from a slightly more informed position.
Cheers,
Tim – Mumbrella
Where the hell is bmf and clem….
Clearly this is a bit rigged if you have to ‘enter’
what a load!
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I’d probably make two points there, D.
As your IP address is BMF, you’d probably know better than me what BMF is up to.
But hopefully you’d also know that most awards have to be entered. Indeed, BMF is pretty good at entering awards itself. I’m not sure that makes them fixed.
Why not go and have a chat to somebody senior at the agency and ask them to explain how it all works.
Cheers,
Tim – Mumbrella
Peter is right 80% comments are negative of:
– 75% are anon
– 2.5% counter competitive flaming
– 2.5% valid negative comments
I don’t really see the Mumbrella crowd any different than any other and are constantly surprised that people treat comments threads any different than IRL rumors.
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Fantastic to see so many classy entries already for the Best Whinge award. Numbers don’t usually jump until after the winners are announced, so clearly we are in for a bumper year.
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