Agency startup takes it to consultancy giants; breaking down pitchapalooza and Clemenger’s Dani Bassil

In this week's Mumbrellacast, Big Red's Ted Horton has recruited Bridget Cleary to launch a new "growth and performance" tech consultancy, and the team discuss what exactly is going on with all of the media pitches over the last few months. Finally, Clemenger BBDO's new CEO Dani Bassil joins the podcast to share her vision for one of Australia's most historic advertising agencies.

Mumbrella reported this morning that Big Red founder Ted Horton, and the agency’s former CEO, Bridget Cleary, will reunite after four years to launch a new “growth and performance” tech consultancy, called BRX. While still in its Beta phase, the agency is set to focus initially on artificial intelligence services, having already commenced work with some existing Big Red clients. The team asks what the model for BRX might look like, as Horton and Cleary insist it will not be a part of Big Red, but instead work alongside the agency.

Next, the team discusses what is behind Australia’s latest media “pitchapalooza”, as FMCG giants Nestle and Unilever last week became the latest big brands to review their media partnerships, joining the likes of Mitsubishi, Priceline, BMW, Forty Winks and others. Following on from Saturday’s Weekend Mumbo, the team ask pitching on price is really really the best way for marketers to save on spend in tightened economic conditions.

Finally, Clemenger BBDO’s newly anointed CEO Dani Bassil joins the podcast to discuss the new era of Clemenger BBDO, under a refreshed leadership structure. Bassil shares why she is the right fit for the leadership position, and what she plans to do with the agency’s existing capabilities.

Episode Breakdown

  • Ted Horton and Bridget Cleary launch BRX (3:22)
  • Australia’s media “pitchapalooza” (12:32)
  • Dani Bassil interview (20:40)


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