Life’s a pitch
In this outtake from the Weekend Mumbo, Calum Jaspan asks why so many brands are reviewing their media agency setups.
The RBA’s decision to pause rate hikes was met with a collective sigh of momentary relief this week.
We’re not over the hill though, and with wallets still tightening, marketers are being forced to get creative with their ad dollars.
How can a marketer shake things up? Here’s an original idea – call a pitch.
Adobe Firefly prompt: Scales with money on one side and a lightbulb on the other
What clients say they want and what their procurement departments are prepared to pay for are two very different things.
Clients are going to get a surprise this year when the remuneration proposals come in and they’re calculated based on post pandemic industry salaries vs the pre-pandemic salaries most are based on today.
Going to pitch is a terrible idea for clients with a solid foundation with their existing media agency. If there’s something that needs to improve, work it out with them in the spirit of partnership.
The grass isn’t greener.
Appoint a new agency and look forward to them trying to hire a new team in a market where most quality staff don’t want to move for fear of entering probation periods in an economic downturn and a period of industry turbulence.
Appoint a new agency and look forward to 12-18 months of disruption as you try to onboard them.
Don’t make the mistake of thinking there’s some magical other people out there who are just waiting to work on your business. They don’t exist. They’re working on other clients. You won’t see them again.
Good luck