Agent99 adds three clients to portfolio

Independent public relations agency Agent99 has added three new clients to its portfolio: National Bandanna Day, outdoor equipment retailer Fjallraven and recruitment agency Citrus Group.

Agent99 won CanTeen’s National Bandanna Day annual campaign following a pitch process which will see the agency drive awareness of National Bandanna Day and help it reach its online sales target of $1.37m.

Agent99 has won National Bandanna Day’s PR account

Melissa Howarth, manager of National Bandanna Day, said in a statement: “Agent99 are a perfect fit for National Bandanna Day this year. They presented a winning concept despite a few strategic challenges and have committed to some strong targets. The entire team at CanTeen are behind them this year and together we hope to gain some big wins.”

The agency will also handle Fjallraven’s PR account and aid in launching the brand’s first Australian store.

“This store opening is a big milestone for Fjallraven Australia and we’re so excited to partner with and access Agent99’s capabilities and expertise,” Susan Park, brand manager at Zen Imports, said in a statement.

Meanwhile Agent99 will be in charge of recruitment agency Citrus Group’s corporate communications.

Sharon Zeev Poole, Agent99’s founder and director, added: “This has been an incredibly strong quarter for the agency and we’re so happy to be aligning with progressive and like-minded brands.

“These new opportunities further establish our credentials and expertise within our two areas of focus being the consumer lifestyle space specialising in food, beverage and entertainment as well as the B2B space where we elevate thought leaders in their respective fields.”


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