Agent99 PR appointed to two Hunter Valley Wine organisations
PR company Agent99 Public Relations has been appointed to two Hunter Valley-based organisations. The agency will look after campaigns for both the Hunter Valley Wine Country Tourism and the Hunter Valley Wine Industry Association.
The announcement:
Agent99 Public Relations has secured a double win as it takes on two of the biggest power players in the Hunter Valley region. The boutique PR agency continues to carve out its position of Australia’s leading specialist for the Hunter Valley Region as it adds new campaigns for Hunter Valley Wine Country Tourism (HVWCT) and Hunter Valley Wine Industry Association (HVWIA) to its growing portfolio.
Agent99 will roll out an all-inclusive creative campaign for HVWCT in a strategic effort to build on the change in perception of the iconic region. The campaign will see the agency deliver media relations initiatives with the objective of promoting a little known experience and creating a fresh outlook on brand advocacy for the Hunter Valley.
The campaign is set to embrace social media, highlighting the Hunter Valley’s thriving culture and the reasons why it’s attracting a younger food and wine loving demographic.
Agency Director Sharon Zeev Poole says, “We can’t wait to host media in the region to uncover some of the Hunter Valleys best kept secrets. Our primary objective is to showcase how breathtaking, accessible and entertaining the oldest winemaking region in Australia truly is. Nothing can do this as effectively as firsthand experience.”
Agent99 PR will also work closely with HVWIA in promoting Wine & Food month this coming June. The agency will undertake a strategic combination of short and long lead campaigns along with a media famil that will provide journalists an exclusive preview into what is expected at this year’s iconic event. This marks the sixth year that Agent99 PR has been contracted to promote the events on behalf of the organisation.
The agency has positioned itself as an authority in the public relations space of the Hunter Valley and maintains an impressive portfolio of some of the regions key players, from Bimbadgen Winery to Hunter Valley Chefs & Co., Margan Restaurant, and Hunter Valley Gardens.
Sharon Zeev Poole says, “We’re thrilled to be given the opportunity to once again demonstrate our experience, knowledge and close relationship with the region as our Hunter Valley portfolio grows.”
Source: Agent 99 Press release
