Agent99 PR re-signs Buderim Ginger
Agent99 PR has re-signed Queensland based Buderim Ginger for a year long campaign.
The PR agency will work on a new integrated PR outreach effort for the brand as part of its recent rebrand.
Sharon Zeev Poole, director of Agent99 PR said in a statement: “The re-signing of Buderim Ginger following a hugely successful 2014-2015 effort, is an exciting opportunity for our team. Working with Buderim Ginger as a brand that is open to new ideas and taking risks allows our agency to express our creativity and tenaciousness. We cannot wait to see our vision for this campaign become a reality.”
The campaign will see a cross section of activations and initiatives as the brand launches several new products.
It follows on from Agent99 working on the brand’s campaign which involved a nationwide search to find Australia’s hottest ginger.
Buderim Ginger marketing manager Jacqui Price said in a statement: “We’re thrilled to be working with the Agent99 PR team yet again. The agency’s energy and ability to design pioneering campaigns targeting the youth market and our existing customer base, along with their abilities to marry traditional and digital media in original ways, drew us back for this campaign.”
A hyphen might help clarify this headline.
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On the basis that agencies can actually resign accounts and clients, and re-sign accounts and clients I think you need to be using the hyphenated version.
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Thanks AdGrunt and Confused at First – mea culpa!
We’ve fixed that up.
Cheers,
Miranda – Mumbrella
Thanks. We’re passively applying for the subbing job.
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If that were the process there’d be a lot of applicants…
Cheers,
Alex – editor, Mumbrella