AGL creates bespoke in-language campaigns for First Nations and multicultural Australians, via SBS CulturalConnect

October 10, 2024 9:04

Energy provider AGL has engaged SBS’ CulturalConnect division to support multicultural and First Nations communities with a new bespoke campaign focusing on reaching them in their preferred languages.

Amid cost-of-living pressures, the campaign is part of AGL’s two-year $90 million Customer Support Package initiative, and has been designed to help Aussies better manage their energy use and help ease financial pressures.

Through real stories with real families from First Nations, Lebanese Arabic, Chinese, Indian, and Vietnamese backgrounds, the bespoke creative shares unique cultural insights authentically and humorously to connect with the audience.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

Topics

AGL Cost of Living CulturalConnect energy First Nations Identity Communications Kate Young multicultural Santosh Murthy SBS SBS CulturalConnect Yasmina Pinto