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Mutinex co-founder moves to APAC role as company looks to US expansion

Mutinex’s co-founder and global chief customer officer, Matt Farrugia, will move into an APAC-focused role to support the company’s growth in the region, while its latest round of funding is set to fuel its US expansion.

Following the expansion of its Australian customer base and early growth in APAC and the US this year, Mutinex has raised AU$17.5 million in funding, led by Marbruck Investments and supported by EVP and Archangel Ventures. It is now claimed to be valued at AU$132.5 million.

The new capital will fuel efforts in the US, where new local customers are being onboarding across multiple categories.

Mutinex’s president, US and multinational, John Sintras, has been working to rapidly grow the company’s offerings in the market, and said demand for solutions-focused analytics is high.

“…We’re excited to keep growing the team on the ground and rapidly evolving our product to meet the needs of the market,” he said.

“New capital helps us to accelerate both of those things.”

In line with the announcement, and with chief revenue officer Danny Bass now settled in, Farrugia will step away from his global role to focus on accelerating the APAC region.

“We’re pleased to have raised this fresh funding to support our growth into new markets,” said Farrugia and fellow co-founder, Henry Innis.

“We are razor focused on improving our fundamental processes including onboarding speed, usage of data and expanding our predictive analytics capability and suite.”

Mutinex has hit as “exciting inflection point” according to Tom Aouad, investor at Marbruck, and its capabilities combined with its already “impressive” US customer base, sets it apart.

“We’re excited to partner up with the team at Mutinex as their innovative approach and strong momentum have us excited about the future,” Aouad said.

Mutinex recently launched a new MMM platform, Hendren, that lets users ask key marketing effectiveness questions and get instant answers with charts, analysis, and optimisation recommendations based on their data.

It also recently collaborated with UM Australia on a media data integration project, that automates data on their respective platforms.

Meanwhile, last month, it was announced that Mat Baxter, the company’s Asia Pacific chief executive officer would move into a board advisory role. Having only taken on the CEO role in May, he transitioned out of the role at the end of September.

According to Baxter, the decision to step away from the gig was prompted by there “not [being] enough space” for him and the company’s global CEO, co-founder and product leader, Henry Innis, in its day-to-day operations.

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