Exclusive: AGL tells Australians ‘the world is changing, and so are we’ in first work after failed demerger
2022 was dominated by a publicly failed demerger attempt for AGL Energy, which set a turbulent backdrop for its media and creative pitches. Now, the energy provider has launched a new brand platform, positioning the company as leading the charge to decarbonisation.
The nation’s biggest carbon emitter, AGL opted to remain with UM Australia last year while appointing Big Red as its creative partner, with this now being the first work released with the pair.
The campaign, ‘Join the Change’, invites Australians to be part of AGL’s “positive momentum” as it looks to evolve its products and services to “support customers on their sustainability journey and continues its significant investment in renewable energy”.
We had this story from AGL 5 years ago and they have made bugger all progress decarbonising since then.
It’s a case of fool me once….
You realise that no one cares except Mumbrella that this is exclusive? Sure brand it as such, but in the headline?! C’mon, grow up.
Is the call centre ‘joining the change’ also?
this is an ad you play when you have absolutely nothing to say.
We’ll have one of those BHP ads please
In 2022, AGL still spent more capex on thermal coal, than renewables.
They may be moving, but how fast and in what direction?