AHM encourages Aussies to raise money for charity by doing nothing with #NotTober campaign

AHM is encouraging Australians to nothing during the month of October and in-turn raise money for charity, launching its new campaign called NotTober.

Every time an a person shares a photo of themselves taking a break on social media with the #NotTober hashtag, AHM will donate $10 to mental health charity, Banksia Project.

The campaign to promote #NotTober continues the simple cartoon aesthetic that AHM launched in October last year. Both campaigns for AHM were created by Clemenger BBDO Melbourne.

The key to the campaign, the agency said, is that it is “A month where you can raise money for charity without the fuss. No growing a beard, drinking, not drinking, or running a marathon required.”

AHM general manager, Jan O’Keefe, explained: “We get that life is a lot for many Australians and with more on their plate than ever before we understand the importance of keeping things simple so they can get some time back to enjoy life. #NotTober helps that, it’s fundraising at its absolute simplest. No sign-ups, push-ups or booze give-ups, just a simple donation for a simple hashtag.”

Clemenger BBDO Melbourne creative director, Ant Phillips, added: “Sure running a marathon for charity is great, but what about those who want do good without the chafing? Rather than asking people to do something extraordinary, we’re asking people to do nothing out of the ordinary. And if you can manage to do that successfully, AHM will donate money to charity for you. It’s a win-win.”


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