News.com.au ‘Makes some noise’ about anxiety in campaign for World Mental Health Day
News.com.au is raising awareness about the anxiety many Australians are suffering from and the cost it can take on employers, the community, families and sufferers, in honour of World Mental Health Day.
The campaign is the second instalment of the ‘Let’s Make Some Noise’ initiative. On the same date last year, News.com.au drew focus onto the mental health issues that are faced by men, and dubbed it ‘The Silent Killer’.
According to News.com.au, one in five Australians will experience anxiety in a way that has a disruptive impact on their relationship or work. The publisher also stated that “the financial cost of mental illness to the economy is $60bn a year, with businesses bearing up to $12bn a year of that due to absenteeism and staff turnover”.
News.com.au has launched an editorial and video content series that will tell the stories of people who have experienced anxiety, how it impacted their lives and how they addressed their symptoms. It will also include practical tips and links to resources that people can use to learn about mental health.
The campaign will run until the end of October and will be supporting mental health organisation, Beyond Blue.
News.com.au editor-in-chief, Kate de Brito, said: “Over the past decade we have made great leaps when it comes to understanding depression. We understand the gravity. We understand sufferers are not just down in the dumps or sad. But the same cannot be said for anxiety.
“Last year we kicked off Let’s Make Some Noise with an awareness campaign about men’s suicide, the Silent Killer. This year we will focus on anxiety, the leading mental health problem in Australia.
“News.com.au has an audience of more than 9.4m and we want to use this reach to advocate for good mental health outcomes for Australians. Throughout October we will be campaigning for change and better resources, telling personal stories to provide hope, context and helpful advice.”
Ironic, as I hear from colleagues that working at News causes anxiety!
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