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Air New Zealand unveils ‘World’s Coolest Safety Video’

Air New Zealand has launched its annual in-flight safety video set in Antartica featuring Hollywood actor and environmentalist Adrian Grenier.

This year’s ‘World’s Coolest Safety Video’ aims to show the airline’s commitment to creating a sustainable environment, the New Zealand Antarctic Research Institute and Antarctica.

The four-minute video shows Grenier travelling through Antartica while he teaches a group of school children at a Christchurch museum about Antartica and the environment.

Grenier partners with Scott Base scientists to study ice core samples, track penguin populations and visit early explorer Ernest Shackleton’s hut and the vast Dry Valleys.

The in-flight safety video gives passengers the usual information about how to do up their seatbelt, put on a life jacket, use the oxygen mask and what to do if your phone falls between the seats.

Mumbrella understands the in-flight video was not created by its creative agency of record Host/Havas.

Last year its in-flight safety video was created by Auckland-based agency True.

Last year the airline recruited Katie Holmes and Cuba Gooding Jr. in its ‘fantastical journey’ safety video.

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