Airbnb has signed on as a major sponsor of this year’s Sydney Gay and Lesbian Mardi Gras, in a strategic alliance to encourage visitors to the city for the festival to book their stay with the site.
The social economy pioneer has also altered its logo, or belo, for the event, converting it to the rainbow colours of the LGBTQI flag for the event. Last year ANZ bank had huge success when it converted eight ATMs in the city into GAYTMs, gaining brand recognition and winning a host of creative awards in the process.
Australian Country Manager Sam McDonagh said: “LGBTQI people around the world have been early adopters of Airbnb, hosting and travelling with pride, so we’re thrilled to support a community that has always embraced us.
“And with Sydney now listed as one of Airbnb’s top ten cities in the world, with more than 10,000 local listings, we’re well placed as official accommodation provider for the Festival.”
(l-r): Michael Rolik, Sam McDonagh, Decoda Secret
The partnership with Airbnb was created by Pink Media Group.
As part of the sponsorship the company will have a float during the parade on March 7, an exclusive VIP area during Harbour Party on February 28 and there will also be a competition to win accommodation during the festival and VIP tickets to the official after party.
Sydney Gay & Lesbian Mardi Gras CEO Michael Rolik said: “Mardi Gras attracts over 30,000 international visitors plus hundreds of thousands of domestic participants, and for many is an expensive time of the year to find accommodation given the shortage of rooms in Sydney.
“We’re thrilled for those for people who can book a gorgeous home or apartment and live like a Sydney local while enjoying the Festival and the best the city has to offer.”