AJF Partnership Sydney splits with Melbourne shop to launch new agency

July 12, 2016 1:17

Five years after expanding to the Sydney market, AJF Partnership has sold the operation to its Sydney founders, with the agency rebranding as Richards Rose.

Richard Rose The move comes at the same time the Sydney agency was appointed to the Mitsubishi account.

Founders Digby Richards and Adam Rose said that splitting from the Melbourne agency was a good move as the two offices began to strike conflict issues with a number of clients.

“As both AJF Sydney and AJF Melbourne built relationships with more clients in different categories, potential client conflicts were becoming an issue. In order for the Sydney business to grow, we felt the time was right to separate the agencies and for us to buy out our Melbourne partners.”

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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