AJF Partnership picks up new business
Advertising agency AJF Partnership has been appointed to handle strategic and creative communications for both the Formula 1 Australian Grand Prix and the Motorcycle Grand Prix.
The announcement:
The Australian Grand Prix Corporation is pleased to announce the appointment of Melbourne based advertising agency, AJF Partnership.
The new agreement secured through a tender process will see AJF Partnership handling strategic and creative communications for both the Formula 1™ Australian Grand Prix and the Australian Motorcycle Grand Prix.
“The Australian Grand Prix Corporation is looking forward to commencing work with AJF Partnership and developing a new strategic direction for both events. We were really impressed with their creative thinking and communications experience highlighted throughout the tender process,” said Amanda Chase, General Manger of Marketing and Communications, Australian Grand Prix Corporation.
The 2011 Formula 1™ Qantas Australian Grand Prix will be held at Melbourne’s spectacular Albert Park from 24 – 27 March 2011 with a host of new and exciting on and off track activities.
Source: AJF Partnership press release
