AJF Sydney to work with The Kids’ Cancer Project on brand strategy and awareness
AJF Partnership Sydney will be working with The Kids’ Cancer Project on brand strategy, identity and awareness and donation and fundraising campaigns, Mumbrella can reveal.
Digby Richards, founding partner AJF Partnership Sydney, said in a statement: “Our team at AJF Sydney, with me, have been searching for a cause that we collectively feel we can help….it’s a real commitment and instead of spreading our energy too wide, we want to go deep over many years with The Kids’ Cancer Project and help Owen and his team raise awareness to build funds to drive the right research to find a cure.”
Owen Finegan, The Kids’ Cancer Project CEO, said in a statement: “We are very excited at the opportunity to join an equally passionate and enthusiastic team as AJF Partnership. I know they will help us drive our strategy, grow our brand and to achieve our mission to cure kids’ cancer and end suffering by supporting world class research.”
For AJF Sydney this follows on from successfully retaining financial services company Perpetual.
The agency’s other clients include Officeworks, Target, Lindt Chocolates, Liquorland, Donut King and Crust Pizza.
