AKQA Media talent moves to Woolworths@Dentsu as head of digital and performance

Woolworths@Dentsu has appointed AKQA Media’s head of digital in Sydney, Matt Benning as its new head of digital and performance.

Benning has spent the previous 15 years at WPP agencies, starting out at MEC in Wellington. He leaves AKQA Media as it prepares to merge with Essence, becoming part of GroupM on 1 January 2022. He replaced Dru Nho, who swapped groups with Benning two weeks ago, joining Wavemaker as national head of digital.

Managing director of the Woolworths bespoke agency, Barbara Messitt, said: “I am so pleased that Matt is joining our team. With his wealth of experience and passion for all things digital I am certain he will further drive our digital transformation journey with the brands. The team here are all very excited to start working with him.”