Akubra renews century-long contract with Australian Defence Force

Akubra has renewed its contract to be the sole manufacturer of the Australian Defence Force’s iconic slouch hat, a relationship that dates back to World War I.

Since the first War, Akubra has produced more than 2 million slouch hats for the forces, becoming the official exclusive manufacturer of slouch hats in 2015.

This renewed deal comes after Andrew and Nicola Forrest’s private investment group, Tattarang, bought the 148-year-old company last November.