Sydney radio ratings: Alan Jones increased audience in wake of PM furore

alan jonesAlan Jones’s breakfast show has seen an increase of 0.9 percentage points  in the first meaningful round of radio survey ratings since the scandal over his comments about Julia Gillard’s father

Jones said in a speech that the PM’s father had Wdied of shame”. The comments came to light on September 30. This survey period runs from September 16 to October 20, and picked up again from October 28 to December 1.

During the fall-out, brands such as Woolies and Freedom Furniture suspended their ads on 2GB while Mercedes were telling their dealerships not to advertise in the show.

The 2GB show continues to be the clear winner across Sydney’s breakfast radio in both FM and AM, increasing its rating from 17.3% in the last survey to 18.2%.

The station saw a 14% share across Monday to Sunday. Its nearest competitor on both AM and FM dials is ABC702 on 10.4%.

In the commercial FM market, The Kyle and Jackie O Show on 2DayFM dropped 1.8 share points from 12.1% to 10.3% but retained its lead. The drop was the biggest across all stations in all time slots.

WSFM’s breakfast show, Jonesy & Amanda, increased its share to reclaim second spot from Nova’s Fitzy & Wippa; the two shows were tied on 6.4% share last survey. Fitzy & Wippa hsaw a slight drop, to 6.3%.

Meanwhile Rosso and Claire end their breakfast show on Mix106.5 with a drop from 3.9% to 3.5%. They did however stay ahead of the improving smoothfm 95.3. Claire Hooper will leave Mix as Ross moves to the network’s drive slot across both Sydney and Melbourne.

Duncan Campbell, national content director of Australian Radio Network said: “Mix Sydney has been the disappointment for us. It has been all year but we have a solid plan in place with a solid breakfast show in Yumi and Sami and with Rosso in drive. 2013 will be a more competitive next year. The key indicator of success in 2013 will be how Mix Sydney performs.”

In drive, 2GB’s show Sydney Live with Ben Fordham had a good increase from 10.7% to 11.4% however Richard Glover on ABC702 won the entire time slot with an 11.6% share.

In the commercial FM market, Triple M’s Merrick and the Highway Patrol has increased its share from 5% to 5.5%, the biggest increase in the drive FM market. However 2DayFM’s Fifi & Jules remain on top on 10.4% share. Nova96.9’s Meshel, Tim & Marty remain second on 9.4, up on 9.1%. Meanwhile WSFM’s Rob Duckworth took the biggest hit ,down 0.6 share points but still remains in third place on 6.4%.


Monday-Sunday share | Source: Nielsen


Source: Nielsen

Sydney station share


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