
Vinyl Group’s flywheel falls off
Dr Mumbo was sad to see September come and go without his favourite unconventional media company keeping its promise to reveal its big new vision for “what an AI-powered media business could look like”.
Regular readers will recall that three months ago, Vinyl Group put out what it labeled as a price sensitive announcement on the ASX. This “FY26 vision” summed up in one slide the plan for this financial year:
“To accelerate the flywheel, our tech team went back to the drawing board, reimagining what an AI-powered media business could look like.” Then in the bottom corner: “ETA September 2025”.
Replying to a question on the Vinyl Group investor hub asking for more detail, the company described the announcement as “a palette cleanser”.
After Dr Mumbo wrote about this (it might be argued somewhat light on detail) update, Vinyl Group CEO Josh Simons channeled his inner Trump on social media, posting:
“To FRAGILE TIM aka DR MUMBO, who needs to CHILL, a palette cleanser is what comes BEFORE the main course, not instead of it. If that’s confusing, you might want to avoid metaphors rooted in dining or strategy.
“We’re building a long-term vision, not rushing to appease short-term appetites. Not everything needs to be spoon-fed on day one, especially to those mistaking a tasting menu for a snack run. Your concern is nevertheless noted. We’ll keep executing. You keep quipping.”

Josh Simons: Will keep executing (eventually)
Dr Mumbo was of course crestfallen, and decided that before leaping to further judgment he would wait for this promised September update when Josh would reveal his big AI-driven plan to move from losing $10m a year to profitability.
In other news, Dr Mumbo wishes everyone, including Josh, a very happy October.