Dr Mumbo

Alan Jones – Media agencies can’t read ratings

To the civilised, and unseasonably sunny, surroundings of Sydney Rowing Club for 2GB radio’s business outlook luncheon.  

And presenter Alan Jones was quick to demonstrate his salesman side, making the most of the presence of Aussie Home Loans’ founder John Symond. Jones told the audience: “Welcome to the John Symonds benefit lunch. And thank you, John for agreeing to sponsor the 2GB breakfast show for the next five years. It’s got to be better value than your State of Origin sponsorship.”

Jones also had stern words for media agency guests in the room for failing to recognise the station’s number one position in the radio ratings when it comes to drawing up media plans.

He said: “Sadly there are people of such inexperience out there that they cannot read a ratings book. If someone could read a ratings book they would see how to maximise their audience’s reach.”

And Jones had a further gentle programming hint for network boss Russell Tate. Introducing Ross Greenwood’s presentation, Jones told the audience: “Ross is on from six til seven – six to eight, Russell might like to think about…”


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