Talking Aldi foods arrive home, meet new foods in latest work

Aldi’s mushroom, bread and laundry detergent are making new friends on the kitchen bench, in the latest instalment of ‘Stop and Smell the Savings.’

BMF’s latest work is a series of 15-second spots featuring the laundry detergent, mushroom and Viva bread which were introduced late last year, aiming to promote Aldi’s savings in a light-hearted way.

A first spot shows the Viva bread talking to Almat washing detergent about the thin sausages on the bench.

A second ad sees the Viva bread dancing as she talks about baby spinach.

A third ad spot shows the mushroom admiring three croissants.

Zoe Samios

Zoe Samios worked at Mumbrella between 2016 and 2019, finishing up as senior media reporter in March 2019. She completed her degree at the University of Sydney in Media and Communications. She's previously travelled overseas for internships, including to South Korea, where she worked as a reporter for The Korea Herald.

topics Advertising, ALDI, BMF, Campaign

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