Talking Aldi foods arrive home, meet new foods in latest work

Aldi’s mushroom, bread and laundry detergent are making new friends on the kitchen bench, in the latest instalment of ‘Stop and Smell the Savings.’

BMF’s latest work is a series of 15-second spots featuring the laundry detergent, mushroom and Viva bread which were introduced late last year, aiming to promote Aldi’s savings in a light-hearted way.

A first spot shows the Viva bread talking to Almat washing detergent about the thin sausages on the bench.

A second ad sees the Viva bread dancing as she talks about baby spinach.

A third ad spot shows the mushroom admiring three croissants.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.