Ad Wrap: Witty washing powder chats up Aldi customers; Dave Hughes talks emojis for Virgin Mobile; Westpac wants you to grow

Miranda Ward

October 11, 2016 4:31

Mumbrella looks over some of the latest campaigns to hit our screens.

Aldi is encouraging shoppers to try new products with a talking washing powder who encourages Jenny to “experience the beauty of brioche.” BMF is Aldi’s creative agency of record.

https://www.youtube.com/watch?v=tYyPQ-btL4Q

Virgin Mobile has recruited Dave Hughes for a content spot to highlight the need for Australian emojis.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

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2 COMMENTS

Freddy 11 Oct 16

ALDI, another one out of the park! Great work

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Dave K. 12 Oct 16

The new ALDI series is an absolute cracker! Some of the best of the year!

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Ad Wrap: Witty washing powder chats up Aldi customers; Dave Hughes talks emojis for Virgin Mobile; Westpac wants you to grow

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