Ad Wrap: Witty washing powder chats up Aldi customers; Dave Hughes talks emojis for Virgin Mobile; Westpac wants you to grow

Mumbrella looks over some of the latest campaigns to hit our screens.

Aldi is encouraging shoppers to try new products with a talking washing powder who encourages Jenny to “experience the beauty of brioche.” BMF is Aldi’s creative agency of record.

Virgin Mobile has recruited Dave Hughes for a content spot to highlight the need for Australian emojis.

Westpac is spruiking its home loan rate with a spot telling the story of a growing family and their need for more space.

Bonds is promoting its Disney outfits with a spot that shows kids and teenagers dancing in Disney-themed pyjamas intercut with famous Disney characters dancing in similar animations.

Le Tan has released a series of spots promoting its tanning products.


SLURRPE LARGE from The Otto Empire on Vimeo.


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