Aldi promotes wine and whiskys with musical ads

Aldi is promoting various alcohol brands for the festive season with a series of musical ads featuring a bearded man in a Christmas jumper singing songs about the brands to the tune of well-known Christmas Carols.

Created by BMF, the ads spruik various deals instore and online for its 17 Days of Christmas promotion.

https://www.youtube.com/watch?v=OEPgyPftxYo

The campaign is separate to Aldi’s Christmas campaign which focuses on supermarket products needed for the perfect Aussie Christmas.

https://www.youtube.com/watch?v=647KChvRTQA

https://www.youtube.com/watch?v=N97N__fQh2I

https://www.youtube.com/watch?v=cVyTteJpdvc

Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

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topics alcohol ALDI BMF Christmas Scotch

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Comments: 4

nick williams 17 Dec 14

this is easily my favourite campaign in Australia. Highly original and distinctive, supremely memorable and I bet, really effective

Credit to BMF and also to an enlightened client

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CK Cash 18 Dec 14

That “bearded man” is Jordan Raskopoulos – comedian seen on a bunch of TV shows.

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Aussie_Austridge 18 Dec 14

Is that Jordan Raskopoulous from the original Nimble campaign?

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Nate 18 Dec 14

Haha. Love it! Jordan being Jordan.

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