Aldi promotes wine and whiskys with musical ads

December 17, 2014 11:23

Aldi is promoting various alcohol brands for the festive season with a series of musical ads featuring a bearded man in a Christmas jumper singing songs about the brands to the tune of well-known Christmas Carols.

Created by BMF, the ads spruik various deals instore and online for its 17 Days of Christmas promotion.

The campaign is separate to Aldi’s Christmas campaign which focuses on supermarket products needed for the perfect Aussie Christmas.

Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

topics alcohol ALDI BMF ChristmasScotch

Comments: 4 Add Comment

nick williams 17 Dec 14

this is easily my favourite campaign in Australia. Highly original and distinctive, supremely memorable and I bet, really effective

Credit to BMF and also to an enlightened client

CK Cash 18 Dec 14

That “bearded man” is Jordan Raskopoulos – comedian seen on a bunch of TV shows.

Aussie_Austridge 18 Dec 14

Is that Jordan Raskopoulous from the original Nimble campaign?

Nate 18 Dec 14

Haha. Love it! Jordan being Jordan.

Aldi promotes wine and whiskys with musical ads

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