Aldi promotes wine and whiskys with musical ads
Aldi is promoting various alcohol brands for the festive season with a series of musical ads featuring a bearded man in a Christmas jumper singing songs about the brands to the tune of well-known Christmas Carols.
Created by BMF, the ads spruik various deals instore and online for its 17 Days of Christmas promotion.
https://www.youtube.com/watch?v=OEPgyPftxYo
The campaign is separate to Aldi’s Christmas campaign which focuses on supermarket products needed for the perfect Aussie Christmas.
https://www.youtube.com/watch?v=647KChvRTQA
https://www.youtube.com/watch?v=N97N__fQh2I
https://www.youtube.com/watch?v=cVyTteJpdvc
this is easily my favourite campaign in Australia. Highly original and distinctive, supremely memorable and I bet, really effective
Credit to BMF and also to an enlightened client
That “bearded man” is Jordan Raskopoulos – comedian seen on a bunch of TV shows.
Is that Jordan Raskopoulous from the original Nimble campaign?
Haha. Love it! Jordan being Jordan.