‘Good different’: Aldi launches new brand positioning to celebrate its differences
On a mission to differentiate from other competitors in market, Aldi has launched a new brand proposition – Good Different – to celebrate all the things that make the brand unique.
The new positioning aims to continue to differentiate Aldi from competitors as it continues to grow.
Created by BMF, the ad sees a woman dancing with her shopping trolley in a carpark.
I really like the last 10 seconds, the first bit is inane rubbish.
In your article you credit everything except the music. What is it and who performs it? I’d like to hear more.
oh look its a bogan