Aldi takes aim at competitors by poking fun at loyalty cards in latest ‘Good Different’ ad

Discount supermarket Aldi has continued its marketing aim of differentiating itself from competitors by poking fun at “pointless points” and loyalty cards.

Continuing its ‘Good Different’ brand positioning, which initially launched in May last year, BMF and Aldi have created an ad which tells customers not to waste their time on loyalty cards and save money by shopping with Aldi instead.

According to Aldi’s long-standing creative agency BMF, the ad aims to debunk the theory that loyalty cards help you save money when they are really used as a marketing ploy to get consumers to spend more.