Alice Almeida stars in LinkedIn campaign promoting the platform’s community

Former News Corp head of strategy and innovation Alice Almeida – who caused a stir and received resounding support when she told her story about trying to return to the workforce after maternity leave – now features in a LinkedIn ad promoting the platform’s benefits.

Almeida posted to LinkedIn back in April about her attempts to find a role which suited her career and experience, after taking 12 months of maternity leave. In the post, Almeida called out recruiters who had assumed she was looking for ‘less demanding’ work after having her child, and offered her positions far below her previous pay grade.

In a follow-up piece Almeida wrote for Mumbrella, she detailed several conversations with recruiters who assumed she was now less interested in travel, wanted to take a step back, or and would be behind the eight-ball because “a lot has changed in digital in the past 12 months”.

“A baby and eight months later, and I was expected to be appreciative that junior roles were even being made available for me. I was being made to feel like I was lucky to be offered these roles at all, that I should be grateful for anything that may come my way. After all, I was a mother now which evidently told the world that I no longer cared about my career,” Almeida wrote.

Alice Almeida’s original LinkedIn post that caught the attention of the platform’s marketing team

Shiva Kumar, head of brand marketing and communications at LinkedIn AUNZ, said that Almeida’s story stood out, and the team immediately jumped on to the opportunity to show the activity of LinkedIn in real-time.

LinkedIn’s #InItTogether campaign highlights individuals who have turned to their network for support to change or further their careers.

“Alice’s story really touched us. We reached out her immediately after seeing her post where we saw the LinkedIn community jumping in to help her at a difficult time and offering assistance with her job search. As we were already running our #InItTogether campaign which features our members who sought the help of their community to find a job, we thought of highlighting Alice’s story as it was a real-time moment of what was happening on LinkedIn. Alice was very supportive and we thank her for allowing us to share her amazing story,” Kumar said.

Almedia told Mumbrella she was grateful to LinkedIn for the opportunity to share her story.

“After my post around the challenges I was facing returning to work after having a baby went viral, I was contacted by LinkedIn to see if I’d be interested in sharing my story as part of their #InItTogether campaign. Given the incredible support, job offers and advice I’d received on the LinkedIn platform from hundreds of people all sharing their own experiences, I knew I had to participate so I could push this message even further. I’m incredibly thankful to LinkedIn for giving me this opportunity,” Almeida said.


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