Dr Mumbo

Hawaii: a massive disappointment

lisa ronson travel marketing summit 2016Dr Mumbo doesn’t think the good folk from the Hawaii tourism board will be adopting a slogan from Tourism Australia’s chief marketing officer Lisa Ronson anytime soon.

Ronson gave an entertaining and informative keynote at the Travel Marketing Summit about progress in her first 12 months of the job, but may have regretted not checking who was in the room before talking about one of the country’s competitors in the aquatic and coastal category.

“Our perception globally is quite strong in this area,” she said. “However, still only about 50% of people think we have really good quality coastal and aquatic experiences. But we over deliver. That increases to 75% who really like what we’ve got to offer here.

“A place like Hawaii, about 50% of people think its got good aquatic and coastal like us, but then after we leave it’s 49%. Whilst we’re great they’re a massive disappointment.”

She then said “I hope there’s no-one from Hawaii Tourism here” to which a group shouted “yes we are!”.

“I’m so sorry,” said Ronson playfully, “but you’ve got to play to your strengths right, I better quickly escape from this room!”

Next time she may want to take a leaf from the book of the inimitable Chris Savage who gave the closing keynote at the recent CommsCon conference who admitted: “I wasn’t nervous about this speaking gig until I looked at the attendee list and realised I had offended about 50% of the people in the room over the last decade.”



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