Alpha Digital adds quartet of new accounts
Alpha Digital has won four new clients following competitive pitches: Supercheap Auto, Krispy Kreme, Lounge Lovers, and surfwear brand Vissla.
The marketing agency’s recent growth has seen it expand its offering in marketing automation, digital out of home advertising, marketing intelligence, social media, and content strategy.
Alpha Digital’s recent success and growth since July follows a leadership team restructure, the appointment of Sam Wood to CEO, 11 new hires, and a consistent stream of new client wins including Morgans Financial, HiKOKI, Fort Knox Storage, East 33, Tradelink, and 1K Words.
Commercial director, Tobey Bower, said that out of all of the consumer behaviours to emerge throughout 2020, he expects the heightened expectations that consumers place on brands to stick.
“Not only have Australians been forced to explore their passions and interests from their living rooms – they also expect more from every value exchange and a seamless customer experience,” he said.
“A common thread in our recent tender processes has been showcasing Alpha Digital’s ability to position a brand effectively across multiple digital channels to build positive long term brand-customer relationships, while balancing the need to demonstrate short-term performance outcomes.”
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Olivia Kruimel is the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.
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